Thoughts on vertical video formats.

Recently, Instagram introduced IGTV — a fresh new video platform that is supposed to compete with the likes of YouTube. While not directly advertised, one of the major things that sets IGTV apart from the crowd of video hosting platforms is their focus on vertical video.

This format is clearly made for a generation of smartphone users. Vertical video removes the hassle of having to turn your phone around every time you need to watch a video, and makes the video-viewing experience that much more streamlined.